Fractional GTM for AI startups & live commerce brands
I partner with founders to build a sales engine their customers love: from finding your ideal customer, to closing your first enterprise deals, to growing alongside the world's biggest platforms. Your success is the whole point.
Experience earned at Salesforce · Phrasee AI · Palmstreet · SurveyMonkey · Tesla
in new revenue from a sales team built from the ground up
in just 60 days from launching a brand-new market
more new customers sourced through partners at a generative AI company
Salesforce ecosystem partnerships brought to life
Built for builders
Services
Get clarity, fast. Walk away with a go-to-market plan your whole team can rally around.
Steady pipeline without a full-time hire. I run your outbound engine every single week.
Your growth partner on the inside. I build pipeline and close deals right alongside you.
Grow faster together. Turn the biggest platforms into your most reliable source of new customers.
Ready to sell live? I help brands and sellers launch on live shopping and turn every show into real, repeatable revenue.
A 60-minute deep dive on your pipeline, messaging and target buyers, plus a written action plan within 48 hours. The full $300 is credited toward any project.
Your growth journey
A friendly 20-minute call about your goals and what's holding growth back.
We dig into your pipeline, your wins and what your customers are telling you.
We launch the playbook and put it to work with real accounts.
Your team owns a repeatable motion that keeps winning after I'm gone.
Success stories
Every story starts the same way: a great product, a team ready to grow, and no clear path yet. Here's what happened next.
The challenge: The marketplace had never sold B2B. No ideal customer profile, no playbook, no pipeline.
What we did: Defined the ICP, designed the outbound playbook, set up deal stages and pipeline management, and personally sourced and closed the first portfolio of high-value sellers.
The impact: $2M+ in new category revenue, $200K–$250K in new bookings every month, and strategic accounts worth $250K–$900K in annual revenue each, growing 25%+ month over month.
The challenge: Open up an untapped category with zero existing sellers or relationships.
What we did: Sized the market opportunity, built the target account list and cold-prospected every account in it.
The impact: $170K in new revenue within 60 days of launch, and a repeatable template for launching the next vertical.
The challenge: Strong partnerships with Salesforce and Braze on paper, but not enough deals flowing from them.
What we did: Mapped shared accounts, enabled partner sellers, ran executive business reviews, and negotiated revenue-share agreements. We positioned AI-generated content as measurable marketing lift and ROI.
The impact: Twice as many new customers sourced through partners, with co-sell pipeline across Marketing Cloud, Data Cloud and AI personalization.
The challenge: Sell complex AI identity-resolution and data solutions with no existing pipeline.
What we did: Owned the full cycle from outbound to close, led discovery with marketing, data, IT and executive buyers, and designed joint co-sell motions with partner sales teams.
The impact: Enterprise deals that drove double-digit revenue growth, 30%+ more partner-sourced pipeline and higher win rates.
The challenge: Retail and consumer goods brands needed data, AI and activation capabilities faster than the product roadmap could deliver.
What we did: Managed a pipeline of 50+ partner opportunities across Industry Clouds, built joint GTM plans with enterprise sales teams, and created a framework for spotting customer data pipeline gaps.
The impact: 10+ data, AI and identity partners signed, helping customers adopt Data Cloud faster and see value sooner.
The challenge: A Web3 development platform was chasing every opportunity in a huge, undefined market.
What we did: Led market development and competitive analysis, and distilled complex smart-contract technology into clear business value for target verticals.
The impact: A clear product and GTM strategy built around a few enterprise use cases the team could actually win.
Kind words
“Before Maddy, we were essentially saying yes to all opportunities… In short order, she led us to clarity on a number of enterprise-grade value props that we are now driving towards.”
“She has an innate ability to synthesize complexities into strategies across any problem set I’ve seen her engaged within.”
“Madeline is a true competitor who fights to win everyday… Her drive and focus to achieve her sales KPIs and customer experience were among the best.”
“You can trust that when there is a problem Maddy will take initiative and solve the problem first.”
About
For 8+ years I've helped SaaS, AI and marketplace companies grow, closing enterprise deals from $50K to $1M and building sales teams where none existed before.
My journey started in outbound sales at Tesla and SurveyMonkey. At Salesforce, I helped partners grow across the ecosystem and later worked as a solutions engineer helping enterprise brands connect their customer data. Since then I've led partnerships at a generative AI company, built B2B sales from the ground up at a marketplace, and founded my own AI startup.
I believe the best growth happens when everyone wins: your customers, your partners and your team. I can talk architecture with your engineers and ROI with your buyer's CFO, and I'll be right there with you when it's time to close.
Let's start with a free 20-minute conversation. You'll walk away with at least one idea you can put to work this week, whether we partner or not.